mi-am inceput noul ‘an online’ cititnd un articol interesant pe brandchannel

Brands Navigate the Blogosphere
by Abram Sauer
[1-Jan-2007]

Yet many brands fail to respond correctly. And it matters more than ever. According to BIGresearch’s June 2006 Consumer Intentions and Actions Survey, 87 percent of consumers research products online before buying them in a traditional store environment.

So, what to do? While each case is somewhat special, there are a few rules for what to do and, maybe more importantly, what not to do, including the three biggest no-nos. But first, a little context (because context is everything).

restul aici si aici.