
To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.
I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.
As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.
I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.
Steve
via: Apple Press Info

in orice cartulie de moarketing sau brending gasesti exemplul cu harley davidson… pentru cei care au deschis mai tirziu aparatele de radio, pe scurt, harley e exemplul perfect de love mark adica ceva mai mult decat brand pen’ ca fanii isi tatueaza pe unde apuca insemnele lor, fara sa-i oblige nimenea ba din contra, o fac din dragoste (fara ircea radu, bre!)
m-a ros intotdeauna curiozitatea (ca sa nu zic ca “m-a futut grija”) despre cum isi aleg baietii fetele si fetele baietii la virsta adolescentei. sa zicem clasa 11-12, ca ce e inainte de asta nu se prea pune de-adevaratelea.
observ un fel de trend: in “politica” trebile se rezolva cu stenograme care ajung in ziare.
…ceea ce pentru citit(au)rii mai tineri pare evident.